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Who Is Your Target Audience? Do You Know Your Customers?

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Do You Know Your Customers and How to Find them?

Who is your target audience?

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Whether your business provides services or sells products, you need to know WHO your customers or target audience is. You may spend thousands of dollars on advertising and marketing campaigns to attract customers, but guess what, you may be reaching out to the wrong cluster of the potential customers, and therefore not getting the needed number of leads and actual sales (more…)

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Let’s Grow Together

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Let’s Grow Together

I am a business coach, but I am not perfect and I do not know all the answers to the questions. But I know how and where to find the answers and how to use the common sense. Believe it or not, but you may be surprised how many things are based on a simple common sense, but that is another topic . (more…)

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DO Customer Service

How good are you at serving customers?

I just recently visited a new hair salon. The front and back end customer service were like two opposites. Not a single bad thing I could say about the front office operations. A lady greeted me, smiled, offered a beverage, etc.. all check points here. Back office – where the “meat and juice” lays was a disaster. My hairdresser had NO opinion of what kind of style might fit me, in 2.5 hours I was there, I could not force a smile on her face, she took half an hour longer than I was told which made me late for another appointment, I was left alone for almost (more…)

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SMART Goals – Goal Setting Tips


How to Set and Achieve Goals – SMART Goals

Do you usually accomplish all the goals you set?
Do you know why you do not achieve some of the goals?

Let’s look at the other side of the coin, i.e. why you do not always achieve the results you want. Whether it is to lose 20 pounds, learn Spanish, better manage time, find a better job, or earn more money, find love, buy a new car, change jobs, find a job… you name it, you set the goals and sometimes forget about them.

Here is why some goals do not get achieved
(more…)

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Business Startup and Growth

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A Business Coach can help you develop, grow and run a business

Recently I came across an article on Entrepreneur.com on how startup business owners (I’d also add “growing businesses”) can find expert guidance and advice on various business related issues. Believe it or not Business Coaching and Consultants can be solution to your problems as they can provide you with or show a direction where you can find solutions. You may know how to develop a product or provide a service, but you may not know how to grow, develop, or run a business. Admit it, you cannot know it all!

Here is the excerpt of the article, I could not have said any better…

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Marketing Strategies


Your Marketing Start-up

Some small business owners were asking me how to find more clients to increase sales and what marketing techniques to use.

The truth is that there is no one technique or method that would work for everyone, every product or service. You need to try out many things until you find what works in your market. But remember, even if you find what works, sometimes you do need to change or adjust things over time and keep marketing. You can have the best service or product, but what happens if no one know about it? – Exactly, NOTHING. (more…)

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How to Choose a Career


What is next in my life? What job should I do?

Some of us are very happy with the current situation, job, or just life in general, or at least we do not question those things. Others, on the other hand, constantly seek for ways to achieve more, improve the life, change things, or figure out what they really want to do in life.
The issue is that sometimes we do not know which way to go or what career to choose, or we’re not sure what we want. This happened to me and, I’m sure, to most of us.

2 Step plan to figure out what you want

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How to Choose a Career and Reach your Dreams

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What is next in your life? How to choose the right career.

Some of us are very happy with the current situation, job, or just life in general, or at least we do not question those things. Others, on the other hand, constantly seek for ways to achieve more, improve the life, change things, or figure out what they really want to do in life.
The issue is that sometimes we do not know which way to go or what career to choose, or we’re not sure what we want. This happened to me and, I’m sure, to most of us.

2 Step plan to figure out what you want

(more…)

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Marketing-tips-strategies

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Your Marketing Start-up

Some small business owners were asking me how to find more clients to increase sales and what marketing techniques to use.

The truth is that there is no one technique or method that would work for everyone, every product or service. You need to try out many things until you find what works in your market. But remember, even if you find what works, sometimes you do need to change or adjust things over time and keep marketing. You can have the best service or product, but what happens if no one know about it? – Exactly, NOTHING. (more…)

Continue ReadingMarketing-tips-strategies