Monthly Archives: January 2017

Before you start marketing your products or services you need to identify who’s most likely to buy them – your potential customers. These people keep your business alive and help it grow further. When you’re not sure where to start, just think who would benefit from and who are using similar your products/services.

Let me give you an example. If your product is sports clothing for adults, who would be your potential customers? If you say males or females, the targeting segments would be to broad. If you say people who exercise, you’re getting there. You can narrow down your audience (more…)

Let’s face it… You will not be liked by everyone. You don’t like everyone either. Your services or products will not be used by everyone. You don’t run buying everything you’re being offered or what you see at a store either. The truth is we’re all wired differently, we look for different things at different times, and how we see things, what we believe in, and what we need are never constant.

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