Your Marketing Start-up
Some small business owners were asking me how to find more clients to increase sales and what marketing techniques to use.
The truth is that there is no one technique or method that would work for everyone, every product or service. You need to try out many things until you find what works in your market. But remember, even if you find what works, sometimes you do need to change or adjust things over time and keep marketing. You can have the best service or product, but what happens if no one know about it? – Exactly, NOTHING.
I’ll share some marketing strategies, so everyone could make use of them. Keep in mind that these techniques will only work if you have done your homework before starting up a business and that you are in the business for the right reasons. In addition, they are just the tip of the iceberg and you will need to analyze each and every one of them to make a decision which way to go.
So here are some ideas and verified over time marketing tips to increase your clientele:
1. Start out with analyzing the market:
- Who your target audience is; who use of your services or products (gender, age, geographical area, etc)
- What/ who is your competition. Check whether the market saturated or you are offering some unique services/products
- What you competitors do, how they market products/ services
2. Determine the budget; how much you have available considering earnings and expenses, how much you want/can to spend
3. Determine what you need; how many clients you need to attract or how many products you need to sell, and how much would this cost.
4. Choose the marketing approach:
- Hiring a marketing company/consultant to do the marketing
- Personal touch approach; when you start out by contacting your closest people, friends and expand further
- Direct mail; letters, flyers, post cards, unusual mailers, etc.
- Cold calls
- Signs, posters, billboard ads
- Radio, TV ads
- Newspaper, magazine, yellow pages ads
- Internet marketing; websites, Pay per Click (PPC), Pay per Impression (CPM), Search Engine Optimization (SEO), online social networks, publish articles, email marketing (not spamming), blogging
5. Implement your marketing strategies
6. Evaluate your marketing strategies. Track the leads coming from each marketing piece, reevaluate which techniques work best and which bring most return on investment. Note, not every marketing technique has the same timeframe and will not show results in the same period of time.
All this is just a very rough idea on where to start in marketing your business, services, or products. I’ll provide you with some more detailed information or will direct you towards where to find it.
So if you need any help with marketing now, just email me info@coachingforbestresults.com and I’ll be happy to give you a hand.
Take care,
RM
Your Marketing Start-up
Some small business owners were asking me how to find more clients to increase sales and what marketing techniques to use.
The truth is that there is no one technique or method that would work for everyone, every product or service. You need to try out many things until you find what works in your market. But remember, even if you find what works, sometimes you do need to change or adjust things over time and keep marketing. You can have the best service or product, but what happens if no one know about it? – Exactly, NOTHING.
I’ll share some marketing strategies, so everyone could make use of them. Keep in mind that these techniques will only work if you have done your homework before starting up a business and that you are in the business for the right reasons. In addition, they are just the tip of the iceberg and you will need to analyze each and every one of them to make a decision which way to go.
So here are some ideas and verified over time marketing tips to increase your clientele:
- Start out with analyzing the market:
- Who your target audience is; who use of your services or products (gender, age, geographical area, etc)
- What/ who is your competition. Check whether the market saturated or you are offering some unique services/products
- What you competitors do, how they market products/ services
- Determine the budget; how much you have available considering earnings and expenses, how much you want/can to spend
- Determine what you need; how many clients you need to attract or how many products you need to sell, and how much would this cost.
- Choose the marketing approach:
- Hiring a marketing company/consultant to do the marketing
- Personal touch approach; when you start out by contacting your closest people, friends and expand further
- Direct mail; letters, flyers, post cards, unusual mailers, etc.
- Cold calls
- Signs, posters, billboard ads
- Radio, TV ads
- Newspaper, magazine, yellow pages ads
- Internet marketing; websites, Pay per Click (PPC), Pay per Impression (CPM), Search Engine Optimization (SEO), online social networks, publish articles, email marketing (not spamming), blogging
- Implement your marketing strategies
- Evaluate your marketing strategies. Track the leads coming from each marketing piece, reevaluate which techniques work best and which bring most return on investment. Note, not every marketing technique has the same timeframe and will not show results in the same period of time.
All this is just a very rough idea on where to start in marketing your business, services, or products. I’ll provide you with some more detailed information or will direct you towards where to find it.
So if you need any help with marketing now, just email me coachrm@gmail.com and I’ll be happy to give you a hand.
Take care,
RM